As a certain professor is always telling us, you can show someone any number of white swans but you can't convince them that all swans are white but if you show them one black swan, they will be convinced that not all swans are white . . .
Did I get that right . . . ?
Because it certainly proves true in the case of the public relations bogeyman. There are plenty of people who work in the field of public relations who are not only good at their jobs, but conduct themselves in an exemplary manner, individuals whose professional ethics cannot be questioned. But those people do not make the headlines, their pictures do not (dis) grace the cover of newspapers, their actions not the subject of blog posts. There are only three things the media outlets are interested in covering and that is celebrities, villains and heroes, respectively. And heroes fall far behind the other two in terms of the interest they generate.
1 comment:
Your point, that a carton of eggs rarely contains a dozen rotten duds, is comforting and true, to an extent.
But show me a white swan, I dare you. Or one without algae stains around the mouth.
We're all villains and heroes, concurrently. I don't think there is ever a point at which one's professional ethics are above questioning.
What do the white swans do when we all turn to take a gander at the black swans, who seem to have left their panties tangled around the starfish?
Post a Comment