So what's the solution? How do we banish the bogeyman? Or more precisely, the notion of public relations officers as bogeymen?

The only remedy is through a stronger foundation of ethical standards. Rules need to be set in place for the practice of public relations and those who break them need to be punished. Although some regulations exist, such as those created by the CIPR and PRSA, those who are members and break the rules rarely see any consequences from it. Without consequences that set an example for others to follow, rules serve no purpose. The honor system is far too idealistic to function in our contemporary society.

However, although the reputation of people working in public relations can improve with stronger guidelines, the actions of people in power will always be viewed under a microscope and are subject to quick judgments and misjudments. When it comes to those working for high-powered companies or individuals, the public will always be quick to be label them villains and monsters.